Tuesday, July 11, 2006

Spirit of 76

A campaign to save an iconic sign is in full swing.

Has anyone seen any 76 Balls around Chicago? I did see them in Los Angeles when I was there.

I guess I'd have felt the same way if the Kentucky Fried Chicken bucket signs were all pulled down in one fell swoop.

They're only signs -- but also landmarks of youth. The fried chicken bucket--summer Sunday night dinners at my grandparents, riding in the front seat of my aunt's royal blue VW Bug, probably around 1976, chirping up the street to pick up a chicken Bucket and a Barrel at the Kentucky Fried that's now a homegrown bar-food restaurant, an Applebee's pedigreed for the Chevy Chase set (who probably never appreciated the proximity but rather deplored the presence of a fast-food restaurant in their backyards).

I saw a bucket-KFC a couple months ago, also in Los Angeles. For a modern city obsessed with appearance, our ugliest but most cherished consumerist past is preserved a lot longer out there.

What I'd really like, though, is to find that Bucket font and use it.

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